In today’s online landscape, more and more people are relying on online reviews and testimonials for their decisions on healthcare providers and hospitals. That’s why it is more important than ever for hospitals and clinics to showcase the positive experiences of their patients through a testimonial video. This article is the complete testimonial video guide for hospitals. It will cover reasons why you should create one, the complete process, and the most important tips you should follow.
Why Should Hospitals Create a Testimonial Video?
1. They are more relatable to other patients
Written reviews are crucial for hospitals but their effectiveness can only reach up to a certain point. They usually lack an element of humanity since it is only a block of text. This makes some reviews sound impersonal or detached.
A video is the most effective way for hospitals to present a patient’s testimonial since viewers get to see them actually speak about their positive experiences in your hospital.
Seeing a patient or a family member share their story about how your hospital has the best services and doctors will sound more relatable to other potential customers.
2. They allow you to tell great stories about your hospital
Hospital patients sound more relatable in their testimonials because of the stories that they share. These stories are great for letting viewers know that they can develop a great relationship with a hospital.
These stories can be about how it was easy for them to schedule a check-up or how the emergency services were able to accommodate a patient quickly. Whatever reason someone has for visiting, your hospital will always be the focal point of these stories.
3. They build trust and credibility to your hospital
Word-of-mouth is an important tool and this is especially true for hospitals. A lot of people will tend to ask their family members about specific hospitals and the experiences that they have had.
However, you can make word-of-mouth even more effective when you incorporate it in a high-quality testimonial video. A testimonial that is delivered in a video makes it more genuine, believable, and convincing for viewers.
A testimonial video is a great way for hospitals like yours to address any concerns or questions that people might have about any of your healthcare and medical services. Being transparent by letting your patients talk about you helps you establish trust and credibility.
4. They bring more patients to your hospital
Testimonial videos should ultimately help hospitals acquire more patients. These can mean more check-ups, clinic visits, or inpatient services etc.
These videos can do a great job of attracting patients because of all of the previous reasons mentioned above. When these videos make you more relatable and allow people to tell their stories, patients will choose you over others because you presented your hospital as trustworthy and credible.
The Testimonial Video Process for Hospitals
1. Pick out a past patient who has already given your hospital positive feedback.
The first thing you need to do is to choose and reach out to the right type of patient for the testimonial video. In this case, a hospital can choose a patient who has recovered with you or a family member who accompanied a patient during their stay.
The best guest for this video should be someone who is willing to be on-camera and is able to eloquently share their positive experiences about your hospital.
You can choose someone based on positive feedback that you have received in the past. Those are the people who are more open to talking about you positively in public again since they have already done it before.
2. Provide them with a questionnaire to prepare them for the testimonial video shoot.
Involving a guest in your video means that you have to take care of everything for them to give them the most pleasant experience. Making them as comfortable as possible includes preparing them for the video with a questionnaire.
A questionnaire eases their mind and gives them an idea of what they want to say once filming starts. This is important to avoid any anxiety they may face with unexpected questions.
Some sample questions for the video can include:
- Why did you choose our hospitals?
- How did the staff, services and facilities of our hospitals help you out during your stay?
- What were the standout services, facilities, nurses, or doctors that caught your attention?
Your guests should do their best to prepare what experiences they want to share and how they will share it in the video. However, they should not just simply memorise and rehearse any answers since they should deliver everything naturally.
3. Plan everything that is needed for the testimonial video production.
After preparing your video guest, you will need to plan everything that you will need for the hospital testimonial video’s production. One of the most important tasks during production planning is sorting out the location for your video.
Deciding on a location early on during planning is crucial since it helps you decide what you will need for the shoot. This covers what type of cameras, tripods, microphones, lights, and other equipment that work well for the specific area.
The planning stage is where you should also think about how you want everything in your video to flow. This means creating a general outline for each major talking point as well as a storyboard to visualise all of the shots in the video.
Hiring a video agency like Convinceo to perform all of these tasks for you can be a huge help since you would want your hospitals and your staff to focus on their own primary tasks.
4. Record the testimonial video with your featured patient.
The shoot for your testimonial video should be a comfortable experience for your featured guest. They should have an enjoyable and comfortable time so that they can freely express themselves when they share their experiences.
The testimonial video shoot should include an interviewer although they do not need to be included or mentioned in the video itself. They are tasked to guide the conversation based on your questionnaire and to give relevant follow-up questions.
Make sure that you get to shoot additional b-roll footage of doctors, nurses, facilities, or services to add more visual variety while your guest is speaking in the video.
5. Edit the video and distribute it to the appropriate platforms.
You will need to edit all of your filmed footage once the shoot is done. The ideal length you want your final video to be is around 1 to 3 minutes so you should edit and trim to follow this range.
Editing is when you work on including and highlighting the most important content and presenting it in the best possible way. Remember to include the most relevant and valuable information that your target customers want to hear about your hospitals.
You can edit your video by incorporating b-roll footage, adding supplementary text, adjusting the lighting, choosing different camera angles, and animating video elements.
Once your edited video is finalised, you can now distribute it to the platforms where your customers spend the most time.
3 Tips Hospitals Should Use to Get the Best Testimonial Video
1. Present a problem that your hospitals can solve
If you want to make sure your viewers are hooked immediately, you should start your testimonial video with something that impacts them emotionally. This makes them more engaged with the video’s story when they feel and relate to the emotions of the patient.
You can do this by beginning the video with your guest talking about the problems that they face either with their health or with healthcare services. This will easily hook viewers until the end because they will want to find out how your hospital solves their problems.
Focusing on one specific service for each testimonial video gives you an opportunity to highlight your best services which make you stand out over other hospitals.
2. Demonstrate the high-quality services and expertise that your hospital has
It is important that you get to focus and show what makes your hospital more unique and effective than your competitors in your testimonial video. Try to focus on one or two key points like knowledge expertise, facilities or client-doctor relationship.
You can do this by incorporating footage of the facilities, services, or operations or by talking about the experience of all of your doctors and nurses.
3. End your testimonial video with a clear call-to-action prompt
A testimonial video should do its job of urging viewers to perform a specific action with their company. In the case of hospitals, this can mean inquiring about certain facilities or availing of your healthcare and medical services.
An effective call-to-action prompt is vital for testimonial videos because it reminds viewers of the next step they can take with your hospital. Giving them simple and clear instructions will make it easier and quicker for them to work with you.
Hopefully this guide will help you create the best testimonial video to attract new customers for your hospitals. If you need any help with creating testimonial videos, our team at Convinceo can definitely help you out.
Convinceo can help you create effective and impactful testimonials for your hospitals. You can check out the pricing for our on-site and remote testimonial services by clicking here.