For the banking industry, a testimonial video is one of the best ways to catch the attention of potential clients. It is perfect for addressing any concerns and for positioning yourself as the best solution. A great testimonial video can be that final push that your bank needs to convince a client to try out your services. This article is the complete testimonial video guide that all companies in the banking industry will need. It will cover reasons why you should create one, the complete process, and the most important tips you should follow.
Why Should Companies in the Banking Industry Create a Testimonial Video?
1. Videos make the testimonial more relatable
While a written testimonial is great for the banking industry, it can only be effective up to a certain point. Written testimonials lack a visual element so it can sound impersonal or even fake depending on the tone.
A video is the best way to present a client’s testimonial because viewers can actually watch them talk about their experience with your bank and financial products
Seeing someone tell their stories about how they had a great dialog and relationship with your bank is a lot more relatable to other fellow potential clients.
These testimonial videos can also be more emotionally captivating because you can see how happy people are while they passionately share their testimonial in the video.
2. They allow you to tell great stories about your bank
Clients of companies in the banking industry sound relatable in a testimonial video because they get to tell memorable stories about their relationship with their bank. This can be how their bank has helped them buy a house or car or how they are able to start their own business with the help of the bank.
A testimonial video is the best platform for people to talk about unforgettable moments and discussions about your banks and any of your services.
Whatever reason clients have for availing your services, whether it’s to create an account, apply for a loan or insurance, your bank will be front and centre.
This gives viewers a positive and vibrant image of your bank since they get to listen to heartwarming and inspirational stories told by other clients about you.
3. They build trust and credibility to your bank
Word-of-mouth is an important tool, especially for banks. However, having it in a testimonial video elevates it and makes it more convincing and authentic to viewers.
Clients are more likely to believe other fellow clients because it is easier to relate to them more than companies.
Testimonial videos are effective at addressing any concerns or questions that clients may have about certain policies or services that your bank offers.
Customers, especially those that want to bank with you, will appreciate it when they can have a good idea of how your bank treated its other clients.
4. They help your bank obtain more leads and conversions
Ultimately, a testimonial video will be able to achieve everyone’s end goal in the banking industry which is obtaining more leads and conversions.
In the case of banks, this means more clients who avail of your financial services like loans, accounts, and cards. Testimonial videos are great for banks because of all those reasons that were mentioned before.
Once clients get to know more about your banks from other clients who have already had a positive experience, they will be more likely to trust your bank over others.
The Testimonial Video Process for Companies in the Banking Industry
1. Pick out a client who has already given you positive feedback in the past.
The testimonial video process begins by choosing and reaching out to the right customer. In this case, you should choose clients that you have already established a great relationship with.
The best guest for a testimonial video is someone who is open to being in front of the camera and has achieved their goals by working with your bank.
You can go over your decision based on clients who have already shared positive feedback about you before. These people will be more open to be a part of the testimonial video since they have already shown in the past how much they loved their relationship with your bank.
2. Provide them with a questionnaire to prepare them for the testimonial video shoot.
Once you have decided on the guest for your testimonial video, you should prepare them by providing a questionnaire. This set of questions gives them an overall idea of what will be covered.
The questionnaire makes it easier for them to think about all of the things they would like to share in front of the camera. Having to answer on the spot can be difficult, especially for people that aren’t used to it.
Some sample questions for your video can include:
- Why did you choose our bank?
- How did our staff at the bank help you?
- What were the standout offers, promotions, or services that caught your attention?
It is important for your guest to prepare their answers. However, they should not just rely on memorising them so that they can deliver it naturally in front of the camera.
3. Plan everything that is needed for the testimonial video production.
After finalising and preparing the guest, you can now start to plan the production of your testimonial video. One of the first things to consider when planning is where you want to shoot the video.
Deciding on the location gives you a better idea of what equipment to use based on where you want to film. This means deciding on the most appropriate cameras, tripods, lights, microphones, etc.
This is also the part of the process where you should come up with a general flow and outline of the testimonial video. You can also create a storyboard to help you visualise when you want to focus on the guest or incorporate b-roll footage.
4. Record the testimonial video with your featured guest.
During the video recording, it is important that you make your guest feel as comfortable as possible to make for a better interview. Make sure that their energy and mood is matched throughout the entire day.
Your video will also need someone to act as an interviewer. However, you won’t need to show or mention them in the video itself. This person should be engaged in the conversation throughout the shoot.
Let your guest go into as much detail as they can about their experiences with your bank. Avoid interrupting them since they may lose their train of thought or they may be discouraged to share even more.
It will be a lot easier for you to have a lot of footage instead of not having enough since you can trim clips during editing. You should also shoot the b-roll footage that you want to add in the video.
Hiring a video agency that specialises in testimonial videos like Convinceo will make the production process a lot easier for you since they will handle all of these tasks.
5. Edit the video and distribute it to the appropriate platforms.
When filming is done, the footage should be edited to create a testimonial video that is about 1 to 3 minutes long. This is the time to trim the footage to remove any repetitive or unnecessary information that was said.
Don’t forget to include all of the statements that add the most value for your viewers. Editing is when you work on the overall look and flow of the video based on how you planned it at the beginning.
The editing stage also includes incorporating b-roll footage, determining what camera angles to use, adjusting the lighting, and adding supplementary text for the video’s content.
The final video should be distributed to the platforms that you know where your target audience spends the most time.
3 Tips Companies in the Banking Industry Should Use to Get the Best Testimonial Video
1. Present a problem that your bank has the solution to
A great story for the banking industry should rely on how truthful and trustworthy your bank is about someone’s money. Viewers are more likely to be engaged with the video’s story when they can see how much you care about their financial wellbeing.
You can start out the testimonial video with the problems that your featured guest faced. This gives them a reason to watch until the end to find out how your bank had a solution for their problem.
Highlighting one specific pain point in your testimonial video gives you the chance to showcase what makes your bank unique and different from other companies in the banking industry.
2. Demonstrate unique services and offerings of your bank
For your testimonial videos, it is important that you put an emphasis on specific services and offerings first. While you may want to talk about everything, this makes it easier for viewers to remember what makes you stand out.
You can do this by using pull quotes for the video and emphasise certain words or phrases while the guest is sharing their experience. This allows you to put a spotlight on certain words without being too intrusive to the testimonial.
3. End your testimonial video with a clear call-to-action prompt
You want to make sure that your testimonial video will urge viewers to perform a specific action that benefits your bank.
In this case, this can be signing up to a program or visiting any of your branches to open an account or avail of a loan or a card. Having an effective call-to-action is what will push your viewers to convert into clients.
Hopefully this guide will help you create the best testimonial video to attract new clients in the banking industry. If you need any help with creating testimonial videos, our team at Convinceo can definitely help you out.
Convinceo can help you create effective and impactful testimonials for your banks. You can check out the pricing for our on-site and remote testimonial services by clicking here.